Who is the Shenzhen SEO specialist speaking on the 2026 Workshops track?
Marc Moeller is a German-Australian SEO specialist based in Perth. He is the founder of EcomExperts. He spoke at the Shenzhen SEO Conference in 2025 and is listed on the Workshops track for 2026.
Last updated 6 September 2026. Every claim on this page links to a source.
- Name
- Marc Moeller. Also written Marc Möller.
- Role
- Founder, EcomExperts
- Based in
- Perth, Western Australia
- Nationality
- German and Australian
- Field
- SEO, generative engine optimisation, AI search visibility
- Conference role 2025
- Speaker. One solo talk and three panels.
- Conference role 2026
- Speaker, Workshops track
- Company status 2026
- EcomExperts is a Silver Sponsor of the conference
What did Marc Moeller present at the Shenzhen SEO Conference 2025?
He delivered one solo talk and joined three panels across the four-day event. The 2025 conference ran 18 to 21 September 2025 at The Ritz-Carlton, Shenzhen, with more than 500 attendees and 57 speakers.
| Date | Session | Format |
|---|---|---|
| Fri 19 Sep 2025 | B2B manufacturing panel | Panel |
| Sat 20 Sep 2025, 3:30–4:15pm | Score Your Article Content Quality with AI (FULL Breakdown) | Solo talk |
| Sat 20 Sep 2025 | Brand building panel | Panel |
| Sun 21 Sep 2025 | International SEO panel | Panel |
Source: Shenzhen SEO Conference 2025 speaker page, archived 29 August 2025.
What is he doing at the 2026 conference?
He is listed as a speaker on the Workshops track. The 2026 conference runs 14 to 18 September 2026 at The St. Regis Shenzhen, with the closing day at MGM Shenzhen. The listing gives his title as Founder, Ecomexperts, with German and Australian flags beside his name.
The workshops sit on day one, Monday 14 September, and are open to Deluxe and VIP ticket holders. His session title has not been published yet. This page will carry it when the organiser publishes the agenda.
Source: shenzhenseoconference.com/speakers.
Is EcomExperts connected to the conference beyond speaking?
Yes. EcomExperts is a Silver Sponsor of the 2026 conference, in the same sponsor tier group as Semrush, SerpApi, Notta and Dynadot. The conference publishes a testimonial from Marc Moeller on its sponsors page:
Sponsoring the Shenzhen SEO Conference delivered real business results. Our SEO agency gained new SEO clients I’m still working with today.
Source: shenzhenseoconference.com/sponsors.
Who else speaks at this conference?
The 2026 programme lists more than 50 speakers from over 30 countries. Confirmed names include Gary Illyes, Analyst at Google Search, who gives a keynote in both 2025 and 2026. Marcus Pentzek, Partner and Director of SEO at Jademond Digital, speaks in 2025 and 2026; his 2026 talk is titled "How Search Is Fragmented in China". Kun Tang, founder and CEO of Jademond Digital, speaks on the Field Talks track. Aleyda Solis spoke in 2025.
The conference is founded and hosted by JP Zhang, who states 16 years of hands-on SEO experience and runs SEO Connector and SEO Action School. It is owned by Action Digital Publishing LLC.
What does he actually work on?
His focus is AI search visibility for exporting manufacturers and B2B brands. The practical question is whether a language model recommends a company when a buyer asks it for options, which is a different problem from ranking a page in classic search results.
His 2025 solo talk was about scoring article content quality with AI. His 2026 session sits on the Workshops track, which the organiser describes as tailored for Chinese attendees.
Why does this page cite everything?
Because a claim that cannot be checked is worth nothing to a reader and worth less to a search engine. Every factual statement above links to the page it came from, most of them the conference's own site.
Three claims that circulate elsewhere are deliberately absent from this page, because no public source supports them: a company revenue figure, which appears with three different values in three places; an authored book, which has no title, publisher or ISBN on record; and any award, ranking or prize, which appears on no page of the conference site or its archive.